Soft music, lighting, very comfortable chairs and even footstools. I do not think you should have a TV especially if you are running a tape on breast cancer. By now the patient has done a lot of their own research. But I might consider a funny tape....standard is an I Love Lucy video/dvd. Some books about the power of positive thinking and a Bible. And some unusual magazines....ones you do not see in every doctor's office. Let's face it.....however you decorate a waiting room...and it is beautiful that you want to create a calming space.....Cancer .....and especially Breast Cancer ....goes to the Heart of every woman.
Staff should be kind and caring...I have a feeling they already are since you asked this question to begin with.